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CASE STUDY

Multilingual Field Mobilization for a City's Commercial Waste Zone Transition

Built, trained, and led a field mobilization team of over 30 outreach associates using 24+ languages to transition 100,000 business owners onto a modern regulatory waste framework.

01. Challenge

Transitioning 100,000 Intersecting Businesses to a New Regulatory Framework

A large city’s existing commercial sanitation landscape was incredibly inefficient, with 90 independent private hauling companies operating completely unstructured, overlapping routes across the five counties. To curb severe traffic congestion, reduce heavy greenhouse gas emissions, and boost safety, the City passed a local law. This mandated transitioning 100,000 highly diverse storefronts into an entirely new Commercial Waste Zone (CWZ) framework, requiring a massive outreach effort to prevent non-compliance across small business sectors.

02. Solution

Scaled Associate Field Operations and Multi-Platform Analytics Tracking

As the prime contractor on this high-priority mobilization, our team built, trained, and managed a workforce of 60+ Outreach Associates to perform thousands of hyper-localized site visits and pop-up engagements daily. To connect with the diverse business community, our teams communicated across 24 distinct languages. On the backend, we built an end-to-end data system integrating outreach data with live PowerBI dashboards to map real-time field progress and continuously optimize outreach routes.

$2.7M

Prime Contract Operational Value

24

Languages Spoken for Inclusive Field Coverage

30+

Trained Outreach Associates Under Management

100K

Businesses Guided Through Zoned Transition

03. Impact

Driving a Historic Reduction in Municipal Exhaust and Route Silos

Our field campaign successfully streamlined the transition of 100,000 businesses into the cleaner, more structured system. By replacing redundant, intersecting transit paths with zoned service areas, this project drives a historic, long-term reduction in heavy vehicle exhaust pollution and simplifies urban sanitation workflows. The solid data architecture we established gives the agency a complete, transparent oversight to manage outreach effectiveness seamlessly.

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